As an emerging startup, Coord needed to make a splash to capture the attention of the ever-changing mobility industry. To attract investors, potential partners and new customers at both national and local scale, Coord needed to enhance its visibility and recognition as a leading innovator offering a unique solution to accelerate the future of transportation.
• Strategic communications
• Media Relations
• Thought leadership
• Product launches
• Media Training
Entering an increasingly crowded mobility landscape, Coord not only faced the challenge of educating the market on a completely new way to look at the industry but also making noise among larger, more established transportation technology companies.
With a highly specialized focus on a topic that’s often overlooked -- the humble curb -- we had to think both big and small, simultaneously. So, in addition to focusing on niche target markets where Coord’s impact could be immediately felt, we also honed in on broader technology, smart city and business media to tell the larger story of how curbs fit into the future of our cities.
In order for Coord to gain traction and industry recognition in an already crowded market, BerlinRosen needed to introduce Coord to key reporters and influencers focused on the intersection of technology, transportation, and urbanism. We highlighted Coord’s impact on efficient and accessible transportation to drive a media narrative primarily focused on new, futuristic mobility options available to consumers and less so on the implications existing and new modes of transportation have on people and cities.
Taking a tactical approach, we told the story of how Coord is bringing order to the ever-changing mobility market, while maximizing company milestones and product launches to secure coverage in key publications. At the same time, we developed a thought leadership platform that focused on high-impact events and media reaching Coord’s core audiences, including cities, mobility providers, urban planners, architects and engineers.
In addition to gaining traction across transportation, smart cities and civic industry-specific publications, Coord became a regular in top tier technology, innovation and business outlets, such as WIRED, The Verge, Fast Company, TechCrunch and The Washington Post, among others.
Coord’s Surveyor app, the first-ever iPhone app to quickly and easily collect curb asset data, was featured in Engadget, VentureBeat, CityLab, Government Technology and more.
Coord was featured as an expert in trend stories on the future of mobility in outlets like The Washington Post, Fast Company, The Verge and Slate.
Company milestones, such as new funding, was covered in TechCrunch, Axios, Fortune and others.